Chosen to represent their cities, 16 young up and coming creators were involved in this project from start to finish. 4 from each city, all bringing their unique insights and expertise to the process.
Chosen to represent their cities, 16 young up and coming creators were involved in this project from start to finish. 4 from each city, all bringing their unique insights and expertise to the process.
Each iteration was kicked off with a co-creation workshop in a specially designed SPEEDFACTORY space at adidas HQ in Herzogenaurach. The invited creators got a tour of the SPEEDFACTORY in Ansbach before getting to work on their design. During the process, members from the adidas Design team were also available to offer their insights and expertise.